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How to Minimise the Appearance of Under-Eye Wrinkles

Posted by Liz Earle Beauty Co.

May 15, 2024

3 min read

As we get older, the development of visible lines and wrinkles around eyes can become more noticeable. However, various other factors can contribute to their premature appearance or increased prominence. Finding the right eye cream could make a significant difference in reducing their visibility.

In this guide, we explain how to reduce the appearance of under-eye wrinkles and introduce you to our top-rated botanically enriched eyecare designed to enhance the look and support your skin. Get ready to elevate your routine, nourish your under-eye area and rediscover your radiance.

What causes wrinkles under the eyes to appear?

Ageing

As we age, the skin undergoes a natural depletion of collagen and fat levels, leading to loss of elasticity, causing wrinkles to appear. The delicate and thin skin around the neck and eyes is particularly susceptible, with fine lines often making their initial appearance in these areas.

Sun Damage

The sun’s UV rays can break down the collagen in the skin, which helps keeps it looking plump and firm. This causes saggy skin and wrinkles to appear. In addition to collagen breakdown, prolonged exposure to UV rays can also damage skin cells, contributing to the loss of youthful-looking skin.

Environmental Stressors

Daily life can take a toll on your skin. Environmental stressors such as pollution, dust or dirt can damage the skin barrier, that may result in the appearance of premature wrinkles.

Dehydrated Skin

Dehydrated skin is usually triggered by a lack of water – this can be caused by environmental influences such as harsh weather conditions or air conditioning. When the skin lacks an adequate amount of water it often feels tight and flaky, while fine lines look more pronounced, particularly around the eyes.

Facial movements

Repetitive facial movements such as frowning, smiling, and squinting can subject the skin to continuous stress, which can lead to lines and wrinkles to appear prematurely under the eyes.

Smoking

Smoking exposes the skin to oxidative stress, which disrupts crucial proteins in your skin that’s responsible for elasticity, accelerating the development of visible wrinkles, diminishing the skin’s natural resilience.

Genetics

The texture and resilience of skin can always be determined by genetics. Individuals with specific genes may experience a delayed onset of wrinkles from appearing, maintaining a youthful look for a longer duration.

Eye Health

Regular squinting can strain eyes and lead to premature wrinkles. Getting regular eye tests, using proper lighting, and wearing UV-protective sunglasses can help your vision and reduce the appearance of lines and wrinkles.
wrinkles around the eye area

The types of under-eye wrinkles

There are 3 different types of under-eye wrinkles, each of which occurs due to a different cause.

Dynamic Wrinkles

Dynamic wrinkles form from repeated facial expressions and typically develop between the eyebrows and on the forehead. These lines develop due to muscle contractions and facial movements.
A woman with eye wrinkles smiling

Static Wrinkles

Unlike dynamic wrinkles, static wrinkles are always present and are caused by skin damage, from factors like ageing and sun damage. They are often noticeable on the cheeks, around the eyes, and other facial areas, even when the facial muscles are at rest.

Wrinkle Folds

Wrinkle folds are characterised by deeper and more pronounced lines, usually caused by a combination of collagen loss, sun exposure and the natural ageing process. These folds can appear around the eyes and mouth, affecting the overall skin texture.
Liz Earle Instant Brightening Eye Cream Liz Earle Skin Repair Hydrating Serum

How to help reduce the appearance of lines under the eyes

Apply Hyaluronic Acid daily

Hyaluronic acid should be everyone’s skincare best friend, unlocking the secret to a plump, hydrated, and more youthful looking complexion. When used in eye serums and creams, hyaluronic acid works like a sponge, drawing in moisture, revitalising lacklustre skin. This potent humectant works by helping to replenish moisture levels to leave the delicate skin around the eyes looking firmer and brighter.

Our Instant Brightening Eye Cream formulated with hyaluronic acid, horse chestnut flower extract, and borage oil, this lightweight cream also infuses delicate skin with much needed moisture to visibly awaken tired-looking eyes, leaving the skin feeling instantly moisturised. This lightweight cream also infuses delicate skin with much-needed moisture to visibly awaken tired-looking eyes, leaving the skin feeling instantly moisturised.

Formulated with a plant-based hyaluronic acid and snow mushroom to leave skin feeling instantly refreshed, Skin Repair™ Hydrating Serum is your go-to for instantly quenching thirsty skin. It works by delivering a powerful dose of ingredients that help to reduce the appearance of fine lines, for skin that feels immediately replenished.

Moisturise under the eyes

Dryness in the eye area can accentuate visible signs of ageing. Eye creams are formulated to target the delicate skin and deliver moisturising benefits and protect the skin. This can improve the look of uneven skin tone while keeping the area feeling nourished and supple, resulting in a plumper appearance, resulting in a plumper appearance, with lines and wrinkles looking visibly reduced.


Superskin™ Eye Cream effectively lifts, firms and brightens the look of dark circles. Our powerful botanical blend also reduces the appearance of fine lines, wrinkles and puffiness, so eyes appear lifted. Enriched with paracress flower extract, pomegranate fruit and green tea, this brightening eye cream deeply hydrates to care for the delicate eye area.


Revive tired looking eyes with Eyebright™ Soothing Eye Lotion. Gentle enough to use day and night, it visibly revitalises tired-looking eyes, helping you feel awakened and ready to face the day. When used in the evening, it’s your go-to multipurpose product for removing final traces of eye make up, while leaving the delicate eye area feeling soothed and hydrated.

Liz Earle Eyebright™ Soothing Eye Lotion Liz Earle Instant Brightening Eye Cream

Start using an eye cream early

Eye cream isn’t just meant for those with mature skin, it’s beneficial to add an eye cream to your skincare routine to protect and nourish the delicate skin. This is especially crucial as the initial signs of ageing often appear around the eyes, where the skin is up to 20 times thinner than the rest of the body. Delaying the appearance of fine lines is always easier than trying to get rid of them, so start using an eye cream sooner rather than later – it’s advised to start using an eye cream as early as your 20s.

Instant Brightening Eye Cream leaves the entire eye area looking brighter and feeling hydrated, while reducing the appearance of dark circles. For best results, apply every morning after using Eyebright™ Soothing Eye Lotion. Formulated with smoothing horse chestnut flower extract, plus a naturally derived light reflecting pigment, British borage oil - rich in moisture replenishing GLA, and echinacea extract, our lightweight cream hydrates to leave tired eyes appear visibly transformed.
Liz Earle Environmental Defence Cream

Use sunscreen every day

Sun exposure is a leading cause of the visible signs of accelerated skin ageing, such as the appearance of fine lines and wrinkles due to sun damage causing the collagen in skin to breakdown, resulting in a loss of firmness and elasticity. To help product against visible sun damage, use an SPF-infused face cream every day to help shield skin from both UVA and UVB rays.

Environmental Defence Cream Mineral SPF 25 is formulated with naturally derived mineral UV filters and antioxidant plant extracts to help protect skin from the elements and prime it for the day ahead. This non-comedogenic formula delivers SPF 20 protection from UVA and UVB rays, blue light and pollution – making it the ideal formula to protect against environmental stressors.
a woman with eye wrinkles

Eye masks

More than just a functional addition to your nightly pampering routine, eye masks can also subtly soften the appearance of under-eye wrinkles and lines. Elevate your experience by opting for under-eye masks enriched with hyaluronic acid, known for its skin-plumping and hydrating properties, or peptides to help support collagen production for a rejuvenated look.

There are many ways to help minimise the appearance of under-eye wrinkles. Try the above tips to find the method and formulas that work best for your skin.
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