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Liz Earle Cleanser range

What is double cleansing?

Posted by Liz Earle Beauty Co.

July 3, 2024

3 min read

Properly cleansing your skin is one of the simplest yet most effective ways to achieve a glowing, healthy complexion. By adopting a double cleansing routine, you can be certain that your skin is thoroughly clean, creating a perfect foundation for the rest of your products. Double cleansing is a technique that originated in Japan and Korea, regions that have long valued the importance of thorough cleansing to achieve radiant skin. Now, it has become a cornerstone of beauty routines worldwide.

As Liz Earle Beauty Co. Lifestyle Ambassador, Sarah Carr, explains: double cleansing is a two-step process that involves using an oil-based cleanser followed by a water-based cleanser. This method ensures that all traces of make up, sunscreen, and impurities are removed, leaving your skin fresh and ready to absorb the benefits of the other products in your routine. We sat down with Sarah Carr to discuss the effectiveness of double cleansing and the amazing visible results they offer when used together.

What are the benefits of double cleansing?

Double cleansing offers numerous benefits. First, the cream-based cleanser works to dissolve make up, sunscreen, and excess sebum to make sure your skin is totally clean. Then, the oil-based cleanser removes any remaining impurities like sweat, bacteria, and dead skin cells. This approach leaves your complexion deeply cleansed, refreshed, and clear.

Regular double cleansing helps prevent clogged pores and breakouts, leading to smoother, more even-toned skin. And with a thoroughly cleansed face, your skincare products and make up can work more effectively, maximising their benefits. It can even be tailored to suit different skin types. For oily or acne-prone skin, double cleansing helps control excess sebum and prevent breakouts. For dry or sensitive skin, choosing gentle, hydrating cleansers minimises irritation and helps the skin barrier to remain intact.
A woman using a cleanser A woman using a cleanser

How to double cleanse

Start your double cleansing routine with our award-winning Cleanse & Polish™ Hot Cloth Cleanser. Our powerful bio-fusion formula effectively removes make up and daily grime while maintaining the skin’s natural barrier. Rich in cocoa butter and rosemary, it not only cleanses but also nourishes, leaving your skin soft and smooth.

Cleanse & Polish™ is perfect for those with dull or dehydrated skin. Simply apply the cream to dry skin and massage over the face, neck, and eye area. Use a pure cotton cloth soaked in warm water to gently polish off the cream, lifting away dead skin cells and impurities and unveiling glowing skin in 30 seconds. It’s scientifically proven to boost skin’s hydration and smoothness after just one cleanse.

If you’ve experienced collagen loss, our Superskin Advanced Nourishing Cleansing Balm helps to instantly reveal plumper, smoother-looking skin. Moisten your fingertips to emulsify the balm into a milk, massage over your face, neck, and décolletage, and remove with a warm, damp cloth.

Follow up with Cleanse & Glow™ Transforming Gel Cleanser, a transformative gel cleanser that activates with water for radiant, healthy-looking skin. Infused with vitamin C and a blend of botanicals, it brightens your complexion and provides a boost of antioxidants to protect against environmental stressors. Ideal for all skin types, especially those with dull skin and enlarged pores, Cleanse & Glow™ starts off as a gel that transforms into an oil as it’s massaged into damp skin, and then into a skin-softening milk as you rinse. This rapid brightening cleanse minimises pores and leaves your skin luminous.

Double cleansing is typically reserved for the nighttime as an effective way to thoroughly remove the day's impurities. Start by incorporating double cleansing once or twice a week, and increase slowly based on how your skin responds. Always make sure to look out for signs of over-washing, such as redness or irritated skin, and modify your routine accordingly.
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