What is a cleansing balm?

A cleansing balm is a temperature-sensitive cleanser enriched with nourishing oils and skin-loving ingredients. Its solid, buttery texture transforms into a silky oil when warmed up on the skin. Add some water, and it emulsifies into a milky liquid, making it incredibly effective at breaking down make up, impurities and SPF.

Benefits of using a cleansing balm

If you’re thinking of adding a cleansing balm to your skincare routine, here are some key benefits that make it a standout choice:

1. Gentle make up removal

Cleansing balms are great at dissolving even the most stubborn make up, including waterproof formulas, as well as breaking down sunscreen. Their gentle, oil-based formula eliminates the need for harsh scrubbing, making them ideal for sensitive skin.

2. Nourishment and hydration

Unlike some other cleansers that can leave skin feeling tight and dry, cleansing balms are rich in nourishing ingredients like shea butter, coconut oil and botanical extracts. These ingredients work to help hydrate and soothe, leaving your skin feeling soft and nourished after every cleanse .

3. A spa-like experience

Using a cleansing balm elevates your skincare routine into a pampering ritual. Its creamy texture, calming application process and indulgent scents make it a luxurious moment of self-care.

How to use a cleansing balm

Incorporating a cleansing balm into your routine is simple, and the results can be highly effective. Follow this step-by-step routine to learn how to use cleansing balm effectively:

1. Apply: Start with dry skin. Warm a pea-sized amount of cleansing balm between your palms and apply it directly to your face, neck and décolletage.
2. Massage: Using your fingertips, gently massage the balm into your skin using circular motions. Focus on areas with heavy make up or sunscreen to break down impurities, such as the T-zone.
3. Emulsify: Add a few drops of warm water to your fingertips and continue massaging. Watch as the balm emulsifies, turning into a milky consistency that lifts away dirt and impurities from your skin.
4. Rinse and pat dry: Wet a clean cloth with warm water, wring out and gently wipe away the balm in sweeping motions. Pat your skin dry with a clean towel, avoiding harsh rubbing.

Top tip: For a deep clean, use a cleansing balm as the first step in a double-cleansing routine in the evening, followed by a water-based cleanser to remove any impurities.

Why choose a cleansing balm over other cleansers?

Cleansing balms have several advantages over other types of cleansers. Here’s why they might be the best choice for your skincare needs:

1. Deep cleansing with care

Whilst some surfactant based cleansers may sometimes leave skin feeling stripped and dehydrated, cleansing balms provide a deep cleanse while maintaining your skin’s moisture barrier.

2. Hydrating texture

Cleansing balms melt effortlessly into your skin, transitioning from a nourishing balm to a makeup-dissolving oil and finally into a hydrating milk. This transformation leaves your skin feeling deeply moisturised and velvety soft after each cleanse.

3. Multifunctional benefits

Cleansing balms cater to almost every skin type, making them a must-have in any skincare routine. With their unique three-in-one action – melting away make up, cleansing and boosting hydration – they offer a gentle cleanse while infusing your skin with nourishing ingredients.

Choosing the right cleansing balm for your skin

When selecting a cleansing balm, it’s important to consider your skin’s unique needs. Here are some tips:

• Look for quality ingredients: Avoid products with harsh chemicals or artificial scents that could irritate your skin . Instead, reach for cleansing balms with ingredients like plant-based oils, shea butter and antioxidants
• Consider your skin type: While cleansing balms are suitable for most skin types, those with oily or acne-prone skin should look for non-comedogenic formulas that won’t clog pores
• Trusted brands: Choose a brand known for its high-quality skincare products. Liz Earle Beauty have been harnessing powerful naturally active ingredients since 1995, delivering radiant results and renewed skin confidence

Our Superskin Advanced Nourishing Cleansing Balm helps your skin regain the look of youthful volume in one ultra-nourishing cleanse. Powered by acacia tree extract, our plant-based alternative to collagen – plus moisturising cranberry seed oil – this luxurious balm helps to improve the look and feel of skin that’s experienced collagen loss.

If you’re interested in exploring our range of effective cleansers, take a look at this selection and find the perfect formula for your skin’s needs.

FAQ Section

What does a cleansing balm do for your skin?

A cleansing balm removes make up, dirt and impurities while nourishing and hydrating your skin. It’s gentle yet effective, leaving your skin feeling clean and soft.

Can I use a cleansing balm daily?

Yes, cleansing balms are gentle enough for daily use. They can be used as the first step in your evening skincare routine or as part of a double cleanse.

Do I need to double cleanse with a cleansing balm?

Double cleansing is optional. While a cleansing balm effectively removes make up and impurities, following up with a water-based cleanser in the evening can offer a more thorough cleanse, especially if you wear heavy make up or sunscreen.

Is a cleansing balm suitable for oily skin?

Absolutely! Cleansing balms can dissolve excess oils from extra sebum production and make up.

What’s the difference between a cleansing balm and a make up remover?

A cleansing balm is multifunctional – it removes make up while also cleansing and nourishing your skin. Traditional make up removers often lack the hydrating benefits of a cleansing balm.

A cleansing balm is a true skincare game-changer, combining gentle cleansing with deep nourishment. Whether you’re wanting to try a new type of cleanser or change your current routine, it’s the perfect luxurious addition to your skincare routine.