Why is it important to maintain clean skin?

Maintaining clean skin is the key to radiant, healthy-looking skin. The skin, a marvel of natural defence, diligently produces sebum to shield itself from the rigors of environmental damage. While this natural oil serves as a protective ‘barrier’, an excess of sebum can build up with the day's accumulated dirt and bacteria on the skin's surface. This can lead to the formation of stubborn impurities that gradually build up within your pores, potentially causing skin issues.

By prioritising a meticulous skincare routine, you empower your skin to thrive against external aggressors. Our skin's innate ability to produce sebum serves as a powerful shield, but striking the right balance is paramount. With our carefully crafted cleansers, you can effectively manage excess sebum, ensuring a harmonious balance that leaves your skin feeling refreshed, revitalised, and ready to face the day's challenges.

How to use a cleanser

For daily maintenance, we recommend using our iconic and timeless Cleanse & Polish Hot Cloth Cleanser. Rich in nourishing, nourishing cocoa butter – plus soothing, antioxidant-rich chamomile and rosemary – our indulgent cream cleanser instantly removes pollutants and make up, even stubborn mascara, while leaving skin feeling hydrated, comforted and exceptionally clean. Say goodbye to dull, dehydrated skin with this award-winning British beauty icon, expertly designed to deeply cleanse while infusing skin with an instant moisture boost.

Specially created to be used with our gently exfoliating pure cotton cloth, it lifts away dull-looking dead skin for fast-acting, radiant results that last. It's ideal for all skin types too.

Boost moisture levels & prevent key signs of ageing

A daily face cleansing routine is key to help skin maintain proper hydration -which in turn can help maintain skin’s youthful appearance. And while we don't believe in the idea of 'anti-ageing', we see our Superskin range as pro-age, created with powerful botanical ingredients to support you and your skin at every life stage. For an intensely nourishing cleanser, we recommend Superskin Advanced Nourishing Cleansing Balm. It’s powered by acacia tree extract, the plant-based alternative to collagen, that luxurious balm helps to improve the look and feel of skin that's experienced collagen loss. Infused with pomegranate oil, the balm reveals skin that looks instantly hydrated and visibly transforms the appearance of your skin after two weeks*

Gel cleansers typically have a denser, jelly-like texture and are commonly transparent in appearance. These water-based solutions are great for preserving the skin's hydration levels. They are known for their mildness, effectively cleansing the skin without causing dryness, which makes them particularly suitable for oily or combination skin types. If you’d like to use a gel cleanser, we recommend our Cleanse & Glow™ Transforming Gel Cleanser which reveals luminous, glowing skin in just 30 seconds* and minimises the appearance of pores. Just use a grape sized amount of this gel cleanser and massage into dry skin, followed by a warm water rinse.

*consumer study

Increase the effectiveness of cleansing with a mask

Without cleansing, your skin would be covered with a layer of dirt and oil, making it difficult for key ingredients applied over the top to penetrate and nourish the skin. Clearing out your pores helps prepare skin for the absorption of other products in your skincare regime and makes it more receptive to treatments such as serums, moisturisers, masks and oils.

Our Hydrating Cream Mask moisturises for up to 72 hours. It’s powered by ingredients expertly selected for their efficacy, including nourishing shea butter to replenish and protect against moisture loss, alongside a blend of apricot kernel oil rich in essential fatty acids and borage seed oil to lock moisture onto skin. Perfect for tired, stressed or dry skin, the fast-acting formula leaves skin feeling hydrated in just 10 minutes. As a precaution, do not use on sensitive skin and we’d recommend avoiding the delicate eye and lip areas.

The benefits of including a cleanser or face wash into your routine speaks for itself, both in the long term and the short term. This essential step not only illuminates your complexion but can also help serve as a shield against potential adversaries like spots and breakouts, dehydration and dull skin, as well as the visible signs of premature ageing, such as dehydration and dull skin. Maintaining a cleansing step in your routine is an investment in the enduring well-being of your skin, ensuring it remains feeling resilient, revitalised, and ever-ready for whatever the day has in-store for you.

The benefits of including a cleanser into your routine speaks for itself, both in the long term and the short term. This essential step not only illuminates your complexion but can also help serve as a shield against potential adversaries like spots and breakouts, dehydration and dull skin, as well as the visible signs of premature ageing, such as dehydration and dull skin. Maintaining a cleansing step in your routine is an investment in the enduring well-being of your skin, ensuring it remains feeling resilient, revitalised, and ever-ready for whatever the day has in-store for you.

*Based on consumer study.